Star Glory Prosperous
— Classic case - Advertising design service case —
• 公关传播服务案例
Public Relations Project for Public Opinion Crisis in the Beijing Region of a National Catering Chain Brand
7×24小时舆情监测、危机公关策略制定、官方声明发布、媒体沟通协调、用户口碑修复传播全案服务，应对产品食品安全相关负面舆情。
负面舆情处置响应时效控制在30分钟内，48小时内完成核心舆情平息，负面信息传播量下降86%；后续通过口碑修复传播，品牌正面声量占比从32%回升至88%，门店客流1个月内恢复至危机前的92%。
北京星荣合盛广告有限公司
Public Relations Project for Public Opinion Crisis in the Beijing Region of a National Catering Chain Brand
24/7 public opinion monitoring
Official statement release
Communication for User Word-of-Mouth Restoration
服务内容
30+
负面舆情处置响应时效控制在30分钟内
The response time for handling negative public opinion is controlled within 30 minutes.
项目成果
48+
48小时内完成核心舆情平息
Core public opinion subsided within 48 hours.
项目成果
86%
负面信息传播量下降86%
The volume of negative information dissemination decreased by 86%.
项目成果
88%
品牌正面声量占比从32%回升至88%
The proportion of positive brand voice rebounded from 32% to 88%.
项目成果
92%
门店客流1个月内恢复至危机前的92%
Store traffic recovered to 92% of pre-crisis levels within one month.
周一至周五（9:00-17:30）
商务合作邮箱
北京星荣合盛广告有限公司
